There are two kinds of search engine listings. Natural and Sponsored or Paid Listings. Paid listings are usually labelled in a separate section such as “sponsored listings”, at the top or right column of the page and Natural listings are the listings that are not paid for. They are determined by the search engines’ algorithms for finding, sorting and ranking pages based on relevancy. Read More

Some businesses are receiving very useful information from their social media campaigns, but other businesses are not. One reason for the lack of success could be that many businesses do not have a solid social media plan. Unfortunately, some businesses are jumping on the social media bandwagon simply because it is the latest fad. Read More

Pay per click marketing (also known as search engine marketing) appears at the top and right side of a search engine results page. Search engine marketing services work by associating your ad with a keyword or phrase related to your product or service. Any time that keyword is used in a search, your PPC advertisement will be shown on the search results page. You only pay for PPC advertising when a customer actually clicks the link to visit your website. The cost charged for each click depends on popularity of the keyword, the search engine’s assessment of how descriptive the PPC ad and keyword are to your website, and how frequently your ad is clicked vs. your competitors’ ads. While PPC advertising shows up most often in search engine results, pay per click results may also appear on different advertising networks and various websites across the Internet. Read More

Search Engine Optimization (SEO) or Search Engine Marketing (SEM) Read More

There are two kinds of search engine listings. Natural listings and paid listings.
Natural Search Optimization is the process of improving the quality and volume of traffic to websites via search engines. It is called Natural or Organic Search Optimization because website owners do not pay the search engines to list their websites in any particular order. Natural listings are the listings that are not paid for. They are determined by the search engines’ algorithms for finding, sorting and ranking pages based on relevancy. Read More