There are two kinds of search engine listings. Natural listings and paid listings.
Natural Search Optimization is the process of improving the quality and volume of traffic to websites via search engines. It is called Natural or Organic Search Optimization because website owners do not pay the search engines to list their websites in any particular order. Natural listings are the listings that are not paid for. They are determined by the search engines’ algorithms for finding, sorting and ranking pages based on relevancy.
Paid listings are usually labeled in a separate section such as “sponsored listings.”
Natural listings are considered “more accurate” by searchers, therefore getting in natural listings is typically preferable to getting in paid listings. Our in depth reviews and search optimisation procedures focus on how to gain higher natural search engine listings.
How do we improve your natural Listings?
- We perform compatibility page analysis
- We analyse your website keywords, metadata and website structure.
- We analyse your HTML and dynamic code
- We analyse your textual content
- We analyse you linking structure
- We observer the ‘on the page’ and ‘off the page’ factors affecting your web site
- We maintain your optimisation throughput the life of your web site
- We address your website submission needs to directories and search engines
- We address your keyword weight, keyword prominence and keyword position
So if you are interested in achieving higher search rankings on Google, Yahoo and other search engines. If you want better natural listings, better search engine positions and more return from your search engine optimisation then please contact us at 416 699-1661 or send us an email here.