Tips and Tactics to improve your website

Date: August 08,2012 Category: Blog, Website Design, Website Development

• Website development must always start with a mission statement. Before you even think about hiring website designers and vendors, decide what you want your site to accomplish. A website that’s intended to move products will be vastly different, for instance, than one that’s intended to provide information.

• Don’t let the high cost of premium website development services discourage you; web development prices run the gamut from extremely low — free, even — to extremely high. There’s something for everyone, and the cost of avoiding website development is always far higher than the cost of investing in it.

• Let competition drive your website development. In other words, web development starts with browsing competitors’ websites. If your competition is providing information or services online that you don’t, you’re at a serious disadvantage.

• In order to actively engage in your website development, it’s a good idea to learn some basic HTML coding. Doing so will make it possible for you to edit and maintain your own website, without having to rely entirely on website development services and providers.

• Companies engaging in website development should keep Web 2.0 top-of-mind. That means including on your website as many tools for interacting with and engaging your customers as possible, including online communities, forums, blogs, customer reviews and more.

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